Amazon SQP Report Analyzer 2026 | Shahid Rafique
⚡ SQP 2026
SQP = Search Query Performance| 2026 UPDATEWeekly SQP data now in Seller Central| Low Impression Rate =You're invisible| Quick Win= High volume + proven CVR + low visibility| High impressions + low CTR =Listing title / image problem| NEWASIN-level SQP via Sponsored Ads console| Clicks + zero purchases = keyword mismatch or bad PDP| Brand queries + low visibility = competitor conquesting your brand| SQP = Search Query Performance| 2026 UPDATEWeekly SQP data now in Seller Central| Low Impression Rate =You're invisible| Quick Win= High volume + proven CVR + low visibility| High impressions + low CTR =Listing title / image problem| NEWASIN-level SQP via Sponsored Ads console| Clicks + zero purchases = keyword mismatch or bad PDP| Brand queries + low visibility = competitor conquesting your brand|
Shahid Rafique
Shahid Rafique
Amazon PPC Strategist · SQP Report Analyzer 2026
🔗 Follow for More Free Tools →
Free Tool · 2026 Edition ⚡ Brand Analytics Pro
Search Query Performance

Amazon SQP Report
Analyzer 2026

Upload Excel → Auto-Sort → Find Wins in Seconds

Upload your Amazon SQP .xlsx file directly — or paste data. Auto-classifies brand vs non-brand, finds impression gaps, and gives you a ranked action plan.

Excel File Upload Impression Gap Finder Quick Wins Engine CSV Export
🔵 What's New in Amazon SQP Reports — 2026 Updates You Must Know
📅
Weekly Data Available
Amazon now offers weekly SQP snapshots — detect trends and react to algorithm shifts faster than ever.
📦
ASIN-Level SQP
Via Sponsored Ads console you can now see query performance per ASIN — not just brand-level aggregates.
🤖
Rufus AI Queries
Rufus (Amazon's AI) generates new query types. These now appear in SQP and require different bid strategies.
🏆
Impression Share Gaps
Your impression rate vs query volume reveals where competitors are stealing potential customers.
📋 How to Use
3 Steps to Uncover Hidden Wins
From raw SQP file to a prioritized action plan in under 2 minutes. No formulas. No pivot tables.
1
Download SQP Report
Seller Central → Brand Analytics → Search Query Performance → Select date range → Download (.xlsx)
2
Upload or Paste Data
Upload the .xlsx file directly using our Excel parser, or open the file and paste data including headers
3
Enter Brand & Analyze
Type your brand name(s), click Analyze — get ranked opportunities, impression gaps, and exact action per query
💡
Pro Tip — Run Weekly
Run this every week with fresh SQP data. Queries that had 0 purchases last week but now show 2–3 orders are your emerging winners — catch them before competitors do and launch exact match campaigns immediately.
🏷️
Brand Setup
Identify your branded queries
📂
Upload SQP File
Direct .xlsx from Amazon
🔍
Total Queries
—
🚨
Critical Issues
—
⚡
Quick Wins
—
📉
Impression Gap
—
📊
Free · No Credit Card · Instant Access
Unlock Your SQP Analyzer
Get full access to Excel upload, impression gap finder, opportunity scorer, quick wins engine, and CSV export — 100% free, forever.
136+
Queries analyzed
per report
8
Smart action
recommendations
100%
Free, no card
ever needed
<2min
From upload to
action plan
📗
Excel Upload
Direct .xlsx from Amazon
📉
Impression Gap Finder
See where you're invisible
🎯
Opportunity Score
AI-ranked priority list
⚡
Quick Wins Engine
High CVR + low visibility
⬇️
CSV Export
Full analysis download
🆓
Free Forever
No subscriptions ever
United States
amazon.com
✓
United Kingdom
amazon.co.uk
✓
Canada
amazon.ca
✓
Pakistan
amazon.com · PK seller
✓
Other
All other regions
✓
🔒No spam, ever
💳No credit card needed
⚡Instant access
🎯Just better Amazon PPC decisions
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Shahid audits 6–7 figure brands to find hidden revenue leaks & margin killers — at zero cost.

⏱️ 15-min call 🚫 No pitch 💬 Just answers
Muhammad Shahid Rafique
Muhammad Shahid Rafique
⭐ Amazon Private Label Strategist · $50K–$500K Brands
shahidrafiqu.com →
⚖️
Disclaimer & Important Notice
📊 Estimates Only
Opportunity scores are algorithmic projections. Actual results vary based on listing quality, CVR, and competition level.
📅 2026 Benchmarks
SQP benchmarks reflect early 2026 Amazon data. Always validate with live Seller Central before committing budget.
🔥 Not Financial Advice
This tool does not constitute financial advice. Always conduct due diligence before committing capital to any campaign.
🛡️ Always Add a Buffer
Real campaigns often outpace projections. Add a 30% contingency buffer to every number this tool generates.